214: affiliate marketing for d2c sales of inventions

Alex Back, the innovative force behind Couch.com and the previous founder of Apt2B, solidified both enterprises as influential figures in the domain of affiliate marketing for physical consumer product brands targeting end-consumers directly. In this episode, Alex will provide comprehensive guidance to inventors, startups, and small-scale manufacturers seeking to understand the fundamental principles of affiliate marketing and how it can impactfully boost the success of hardware products. He will elaborate on effective strategies for successfully introducing new products to the market and achieving early sales through this exceptionally useful and rapidly expanding sales channel.

Click this link for This Episode’s Full Info Page: https://www.makodesign.com/podcast/214-affiliate-marketing-for-d2c-sales-of-inventions/

Key Takeaways in This Episode:

  • What is affiliate marketing?

  • Social media influencers are the most common type of affiliate marketing; however, they represent only a small part of the affiliate marketing landscape.

  • Sellers know how to sell, inventors know how to invent, and together they can form a mutually beneficial partnership.

  • Influencers, bloggers, Youtubers, and online stores are affiliate marketing organizations.

  • The differences between commission-based, traffic-based, display or impression-based, and pay-per-click affiliate marketing.

  • Your affiliate marketer only sends traffic to your website! You still need to sell your product.

  • Research the different affiliate platforms that are commonly used and see which ones resonate best with you.

  • All product review sites are based on affiliate marketing!

  • To start, be very generous with your commission payout amount.

  • Affiliate marketing is the Wild West of opportunity.


MAKO Design + Invent: www.makodesign.com


Kevin Mako: https://www.linkedin.com/in/kevmako

Producer: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial designmechanical engineeringelectrical engineeringpatent referralprototyping, and manufacturing services. We also help our clients with business and product strategy, marketing, and sales/distribution for all consumer product categories.

afilliate marketing for startups with favourable esedeke and

For your business to grow beyond the startup phase, you need to make use of the right marketing strategies.

One of the most effective strategies is affiliate marketing. Affiliate marketing is a type of word-of-mouth marketing where you work with content creators, such as bloggers or streamers, who recommend your brand on their own channels.

affiliate-marketing: unentdecktes potenzial fur unternehmen


Ein Umsatz von 1,55 Milliarden Euro, eine Steigerung von 15%. Affiliate-Marketing boomt, findet aber in vielen Unternehmen keine ausreichende bis kaum Abdeckung. Das größte Problem? Affiliate-Marketing wird von den meisten Unternehmen immer noch unterschätzt und taucht im durchschnittlichen Marketingmix gar nicht erst auf. Markus Kellermann legt mit seiner Online-Marketing-Agentur xpose360 den Fokus auf Umsatz- und Trafficsteigerung. Und das alles vor dem Hintergrund einer idealen Customer Journey. Affiliate-Marketing stellt nur eine Säule des Portfolios dar, dafür eine immer stetig wachsende.

Host Christoph Burseg und Markus sprechen in Folge #231 eures Digitalsierungspodcasts von Vodafone Business darüber, warum Unternehmen Affiliate-Marketing immer noch unterschätzen, wie man die Potenziale ausschöpft und worin der Unterschied zum Influencermarketing liegt. Außerdem verrät Markus, wie er mit seinem Unternehmen den Titel “Most Wanted Employer 2023” hält und was für ihn nicht nur eine ideale Kunden-, sondern auch Mitarbeiter*innenbindung ausmacht.

Markus Kellermann auf LinkedIn: https://www.linkedin.com/in/mkellermann/

Link zu xpose360: https://www.xpose360.de/

Christoph auf LinkedIn: www.linkedin.com/in/christophburseg

Kontaktiere uns ĂĽber Instagram: www.instagram.com/vodafonebusinessde/

finding solutions for diversity and inclusion in the beauty

“We’re terrified of making a mistake, because of public reputation. And what we recognized is that, with all these conversations happening in silos, we had to bring everyone together. We had to break down the silos and try and figure out a solution that worked.”  
If you or someone you know has ever experienced the struggles of looking casket-ready, we cannot offer you compensation but as an act of solidarity, we have today’s episode guest! With her passion for bringing solutions to underserved markets, Maude Okrah became the co-founder and President of Black Beauty Roster. BBR is a digital Diversity, Equity & Inclusion platform dedicated to connecting the TV, Film, and Editorial networks with talented hair and makeup artists properly trained in textured hair and darker complexions so that every person in the industry regardless of color or hue, can look and feel their best while achieving their silver-screen dreams. By working with industry-leading companies like Warner Bros, Walt Disney, L’Oreal, NYFW and then featuring in Forbes, Allure, Variety, and more, the Black Beauty Roster has and continues to increase education around textured hair and darker complexions while highlighting the real-life challenges women of color face due to them. Join us, as we talk with Maude about her journey from working in corporate strategy to co-creating impactful viral moments with Gabrielle Union, find out what allyship in business looks like to her, and what led her to eventually become the owner of Beauty Expense, an app that helps creatives manage their expenses and business. Hear about the lessons she’s learned through it all, and what helpful recommendations we have for anyone out there hesitating on an idea that could be the answer to someone’s most pressing question.    

We talked about:  

Finding your niche 

Business model design + meeting consumer demands  

Allyship + community building 

Launching + hosting a digital summit 

building a platform with impact 

Leveraging your network + network marketing 

Creating opportunities for + with your business  

Internships + Hiring Techniques 

Overcoming communication barriers 

Understanding nuance when problem-solving 

Celebrity + Major corporation partnerships 

Efficient meeting practices 

Understanding the impact of diversity + inclusion in Beauty, Media, TV + Film   

Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!      

Connect with Maude:  




Are you ready to make meaningful business connections that lead to real business results? 
Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!
Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate and support you every step of the way. 
Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!