225: speak so people want to listen. julian treasure, 5x ted

Julian Treasure is a world-renowned expert on speaking and listening and a bestselling author. His 5 TED talks have amassed over 150 million views worldwide.

His talk “How to speak so that people want to listen” on powerful speaking alone has garnered 100 million views, making it the 6th most popular TED talk of all time.

As the author of “Sound Business” and founder of The Sound Agency, he is also one of the world’s leading thinkers on audio branding.

In this wide-ranging conversation, Julian shares the secrets of a viral TED speaker, the four foundations of powerful speaking, and The Seven Deadly Sins of Speaking.

We also get into how companies should sound, why listening is the sound of democracy, and whether introverts or extroverts are better at speaking and listening.

On a more personal level, Julian also shares how holding one of the most popular TED talks of all time has changed his life.

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