#333 red bull’s billionaire maniac founder: dietrich matesch

What I learned from reading The Red Bull Story by Wolfgang FĂĽrweger and Red Bull’s Billionaire Maniac by Duff McDonald. 

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(1:30) “In literal financial terms, our sports teams are not yet profitable, but in value terms, they are,” he says. “The total editorial media value plus the media assets created around the teams are superior to pure advertising expenditures.”

(2:30) “It is a must to believe in one’s product. If this were just a marketing gimmick, it would never work.”

(5:00) He doesn’t place a premium on collecting friends or socializing: “I don’t believe in 50 friends. I believe in a smaller number. Nor do I care about society events. It’s the most senseless use of time. When I do go out, from time to time, it’s just to convince myself again that I’m not missing a lot.”

(7:30) The most dangerous thing for a branded product is low interest. (Edwin Land: The test of an invention is the power of an inventor to push it through in the face of the staunch-not opposition, but indifference-in society. (Indifference is your enemy)

(9:00) Nike, Adidas and Vans episodes:

Shoe Dog: A Memoir by the Creator of Nike by Phil Knight. (Founders #186)

Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and The Family Feud That Forever Changed The Business of Sports by Barbara Smit. (Founders #109)

Authentic: A Memoir by the Founder of Vans by Paul Van Doren. (Founders #216)

(11:00) The lines between Red Bull, Red Bull athletes, and Red Bull events are blurry on purpose. To Mateschitz, it’s just one big image campaign with many manifestations.

(12:00) He has no plans to sell or take Red Bull public. “It’s not a question of money. It’s a question of fun. Can you imagine me in a shareholders’ meeting?”

(13:00) Red Bull’s Billionaire Maniac https://www.bloomberg.com/news/articles/2011-05-19/red-bulls-billionaire-maniac

(16:00) He is universally described as a person with great charisma.

(16:30) The Invisible Billionaire: Daniel Ludwig by Jerry Shields. (Founders 292)

(17:00) He has a fierce desire for privacy. He buys a society magazine to make sure he never appears in it.

(22:00) There is no market for Red Bull. We will create one.

(24:00) Estée Lauder: A Success Story by Estée Lauder.  (Founders #217)

(30:00) the NEW Poor Charlie’s Almanack: The Wit and Wisdom of Charlie Munger. (Founders #329)

(31:00) Gossip and malicious rumors are worth more than the most expensive publicity campaign in the world.” — Dior by Dior: The Autobiography of Christian Dior (Founders #331)

(36:00) Control your costs and maintain financial discipline even when making record profits.

(38:00) Cult brands have their own laws, otherwise they would not be cultish.

(38:00) Red Bull is Dietrich Mateschitz and Dietrich Mateschitz is Red Bull.

(38:00) Many companies outsource their marketing and advertising activity. Red Bull consistently took the opposite route: It outsourced production and distribution and takes care of sales and advertising itself.

(40:00) Charlie Munger and John Collison on Invest Like The Best #355 

Rolex: Timeless Excellence on Invest Like The Best 

(41:00) If you are making a physical product make it look different from its competitors from the start.

(43:00) Everything is marketing.

(45:00) Never do anything that compromises your survival.

(46:00) He keeps his empire constantly in motion

(46:00) All corporate projects like Formula 1, football, Air Race, and media serve the core business: the sale of the energy drink.

(47:00) This is a battle for attention.

(49:00) Red Bull owns their events. They never relinquish media rights to any event. They invest in making the content and then they give their content to other media distributors for free. A very clever way to multiply their advertising and marketing spend.

(52:00) The Bugatti Story by L’Ebe Bugatti. (Founders #316)

The Dream of Solomeo: My Life and the Idea of Humanistic Capitalism by Brunello Cucinelli. (Founders #289)

(54:00) Why he moved Red Bull’s headquarters to a little village on a lake: The aim was to create a more pleasant working atmosphere.

(54:00) On why fitness is so important to him: “Everything that gives me pleasure in life is connected with a certain physical fitness and physical well-being. I like going to the mountain, I like skiing, I like sailing, I like riding a motorbike, I like fooling around – and everything is connected with a minimum of physical agility, motor skills, dexterity, strength, stamina. In order to enjoy it outdoors, I need the indoor program.”

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“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested, so my poor wallet suffers.” — Gareth

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holy sammelt 10 mio. euro fur zuckerfreie und verpackungsarm

In der Mittagsfolge sprechen wir heute mit Frederick Jost, Co-CEO und Founder von Holy, über die erfolgreich abgeschlossene Finanzierungsrunde in Höhe von rund 10 Millionen Euro.

Holy bietet eine Alternative zu herkömmlichen Softdrinks an. Die zuckerfreien Energy Drinks auf Pulverbasis sparen laut eigenen Angaben mehr als 90 % an Transportgewicht und Abfall und beinhalten wichtige Nootropics, Antioxidantien und Vitamine. Der Eistee des Startups ist zuckerfrei und ist mit wertvollen Antioxidantien und Ballaststoffen angereichert. Im Standbodenbeutel kostet eine Portion 80 Cent und beim Kauf von drei Packungen 66 Cent. Die Pulver-Drinks werden in Deutschland hergestellt und auch alle weiteren Partner wie Abfüller sowie Aromen- und Verpackungshersteller sind in Deutschland ansässig. Lediglich das Zubehör, wie beispielsweise Shaker oder Glasflaschen, werden vereinzelt aus dem Ausland bezogen. Holy legt seinen Fokus auf eine junge Zielgruppe und spricht diese mit einer auffälligen Gestaltung und einer interessanten Namensgebung an. Das Food-Startup wurde im Jahr 2020 von Frederick Jost, Philipp Nass und Mathias Horsch in Berlin gegründet. In den drei Jahren seit der Gründung haben die Founder über zehn Millionen Pulvergetränke verkauft. Bisher sind die Getränkepulver nur im Onlinehandel und nur in deutschsprachigen Ländern und Frankreich erhältlich. Anfang 2023 hat das Unternehmen die Profitabilität erreicht.

Nun hat das Berliner Startup in einer Finanzierungsrunde rund 10 Millionen Euro eingesammelt. Der größte neue Investor der Runde ist der Risikokapitalgeber Left Lane Capital aus New York. Zudem beteiligten sich Bestandsinvestoren wie Foodlabs aus Berlin und Simon Capital, der Investmentarm der Bitburger-Holding, erneut an der Finanzierung. Zudem sind auch private Investoren mit eingestiegen, von deren Expertise die Holy-Gründer in Zukunft profitieren wollen. Dazu gehören Just-Spices-Gründer Bela Seebach und Benjamin Kremer, der mit seinem Start-up YFood Trinkmahlzeiten und erhitzbare Bowls anbietet. Mit dem frischen Kapital sollen neue Produkte auf den Markt gebracht werden. Außerdem will Holy weiter internationalisieren und in den Einzelhandel expandieren.

🚀📰 Entdecke die neuesten Trends und Innovationen aus den verschiedensten Branchen! Abonniere unsere brandneuen Themen-Newsletter zu FinTech, ClimateTech, SpaceTech und KI, um keine wichtigen Informationen und fesselnden Neuigkeiten zu verpassen.

microsoft’s lift from ai; energy drinks jazzed up

In this week’s Bloomberg podcast, Bloomberg Intelligence analysts discuss the findings and impacts of their research: 

Italy Tax Clarification May Recoup Some Losses, But Risks Linger — Lento Tang discusses the impact of the new ceiling on windfall taxes. 

Falling Mortgage Prepayments Hint That Homeowners Are Stuck — Erica Adelberg explains the impact on the mortgage market as fewer homeowners relocate. 

Energy Drinks Help Extend US Beverages’ 2Q Blowout — Kenneth Shea says more gains may be in store as the energy-drink market gets charged up.

Arista’s AI Cloud Engine Just Getting Revved Up, Raising Outlook — Woo Jin Ho lays out the potential impact of AI’s growth on sales and earnings. 

Microsoft Could See $5 Billion Sales Bump From AI-Based Copilots — Anurag Rana projects the potential as the company adds AI across its products. 

The Bloomberg Intelligence radio show with Paul Sweeney and Alix Steel podcasts through Apple’s iTunes, Spotify and Luminary. It broadcasts on Saturdays and Sundays at noon on Bloomberg’s flagship station WBBR (1130 AM) in New York, 106.1 FM/1330 AM in Boston, 99.1 FM in Washington, 960 AM in the San Francisco area, channel 119 on SiriusXM, www.bloombergradio.com, and iPhone and Android mobile apps. 

Bloomberg Intelligence, the research arm of Bloomberg L.P., has more than 400 professionals who provide in-depth analysis on more than 2,000 companies and 135 industries while considering strategic, equity and credit perspectives. BI also provides interactive data from over 500 independent contributors. It is available exclusively for Bloomberg Terminal subscribers. Run BI <GO>.

See omnystudio.com/listener for privacy information.

der weg zum kultgetrank – eine spannende grundungsgeschichte

Die erfolgreiche Vermarktung eines neuen Produkts in einem hart umkämpften Markt ist eine Herkulesaufgabe. Wenn es dabei um den Markt für Energy Drinks geht, erst recht.

Genau das ist den Gründern des Kultgetränks El Tony Mate gelungen. El Tony Mate wird von der Firma intelligentfood produziert und vertrieben. Wir sprechen mit dem Gründer Roland von Moos über seine wechselhafte Gründungsgeschichte mit vielen Ups und Downs in den letzten 15 Jahren.

Zudem erfahren wir von seiner Tochter Saskia, die für Produktentwicklung und Vermarktung verantwortlich ist, welches die grossen Herausforderung sind bei der Vermarktung und Produktplatzierung in solch einem hart umkämpften Markt. Wir erfahren von ihr, wie man erfolgreich vorgeht, welche Kanäle und Plattformen sich besonders gut eignen um solch ein Produkt im Markt zu etablieren, und was das Spezielle ist an Mate Getränken.

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125. news: insurtech funding bounces back, while cyclists co

Benjamin Ensor and John Bean are joined by a fantastic panel of guests to discuss the most recent and exciting news in the world of insurtech.

Joining us today:

Andy Cohen, President of Snapsheet

Nikki Daniels, Founder and Director of e-Zee Insurance Solutions

We cover the following stories:

Insurtech funding bounces back after global downturn

Lloyd’s to end insurance coverage for state cyber attacks

Swiss insurtech startup grape picks up €1.7 million to reinvent employee insurance

Lemonade closes on acquisition of insurtech Metromile, promptly lays off about 20% of its staff

Cyclists could be made to have registration plates and insurance

All that and much more on this week’s episode of Insurtech Insider!

Subscribe so you never miss an episode, leave a review on iTunes and every other podcast app. Spread the insurtech love by sharing or tweeting this podcast.

Follow us on Twitter: @instechinsiders where you can ask the hosts questions, or email podcasts@11fs.com!
Special Guests: Andy Cohen and Nikki Daniels .

Learn more about your ad choices. Visit megaphone.fm/adchoices

105. news: lemonade car is here and a record breaking year f

Nigel Walsh is joined by new co-host, John Bean, Client Director and Insurance Lead here at 11:FS, as well as a great panel of guests to discuss the most recent and exciting news in the world of Insurtech.

Joining us today are:

Ben Jennings, Chief Revenue Officer of Embroker

Nikki Daniels, Founder and Chair at e-Zee Insurance Solutions

Phil Terrill, CEO and founder of SoleSafe

We cover the following stories:

Lemonade taps new revenue stream with car insurance launch, and plans to acquire Metromile 4:42

InsurTech investments across the world soar to record-breaking $10bn 19:11

Report: Owners’ and Founders’ Approach to Risk Management Not a Match for Today’s Modern Threats 32:54

The General Awards $25,000 NAACP Powershift Entrepreneur Grant to SoleSafe – insurance for sneakers! 44:27

Notable, which makes RPA-based tools to speed up healthcare admin, raises $100M at a $600M valuation 55:35

Amazon-backed insurtech Acko joins unicorn club with $255 million funding 57:25

Model Who Won ‘Miss BumBum 2021’ Gets Her Buttocks Insured For ÂŁ1.3m 58:55

All that and much more on this week’s episode of Insurtech Insider!

This episode is sponsored by Trustly.

What if you could re-imagine payments for the insurance industry?
What if you didn’t have to rely on old and complex payment services and infrastructure? Instead, what if your payment provider could help create a user experience that stands out? And when it’s time to pay out a claim it can do so instantly… to millions of bank accounts across the UK, Europe and North America.
Trustly are leading the charge in unlocking the Open Banking payments revolution we are seeing today. Their Open Banking platform redefines the speed, simplicity and security of payments, for more than half a billion consumers across the globe.

Visit trustly.com to read more about how they help insurtech companies make payments a key part of their digital-first approach.

Subscribe so you never miss an episode, leave a review on iTunes and every other podcast app. Spread the insurtech love by sharing or tweeting this podcast.

This episode of Insurtech Insider was produced by Irina Andronic and edited by George Sztuka.
Special Guests: Ben Jennings, Nikki Daniels , and Phil Terrill.
Links:

Lemonade taps new revenue stream with car insurance launch, and plans to acquire Metromile

InsurTech investments across the world soar to record-breaking $10bn

Report: Owners’ and Founders’ Approach to Risk Management Not a Match for Today’s Modern Threats

The General Awards $25,000 NAACP Powershift Entrepreneur Grant to SoleSafe – insurance for sneakers!

Notable, which makes RPA-based tools to speed up healthcare admin, raises $100M at a $600M valuation

Amazon-backed insurtech Acko joins unicorn club with $255 million funding

Model Who Won ‘Miss BumBum 2021’ Gets Her Buttocks Insured For ÂŁ1.3m

Learn more about your ad choices. Visit megaphone.fm/adchoices

#18 – mit vernon flassak von oh honey – #rheinlandgruender

Vernon hat Anfang 2020 mit seinem Mitgründer OH HONEY gegründet und verfolgt mit seinem Startup die Mission mit jeder verkauften Flasche seines Eistees etwas für die Bienenrettung zu tun. Der Clou dabei ist, dass der Eistee nur mit Honig und keinem weiteren Zucker gesüßt ist. Wie OH HONEY es von der Idee zur ersten Flasche, in den ersten Supermarkt und zu den ersten 1000 Flaschen geschafft hat, hat Vernon uns im Gespräch erzählt.

Wenn du mehr über OH HONEY erfahren möchtest schau einfach mal hier vorbei:

Web:
https://www.oh-honey.de

Facebook:
https://www.facebook.com/ohhoneyicetea.de

Instagram:
https://www.instagram.com/ohhoneyicetea/

LinkedIn:
https://www.linkedin.com/company/oh-honey-ice-tea/

Rheinland Valley ist dein Podcast ĂĽber GrĂĽnder- und Unternehmertum in und um Deutschland und insbesondere aus dem Rheinland Rheinland. Wir stellen dir coole Startups und GrĂĽnder getreu dem Motto #RheinlandGruender vor.

Mit deinen Hosts:

Leon
https://www.linkedin.com/in/leon-buchholz/

Felix
https://www.linkedin.com/in/felix-wimmeroth-5a2566194/

Vergiss nicht uns auch auf unseren Social Media Kanälen zu folgen:

Instagram:
https://www.instagram.com/rheinlandvalley_podcast/

LinkedIn:
https://www.linkedin.com/company/rheinland-valley/

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