episode 196- micro-influencers, major impact: neil patel’s g

Neil Patel is the co-founder of Crazy Egg and Hello Bar. A New York Times bestselling author, he is recognized by The Wall Street Journal as a top influencer on the web and by Forbes as one of the top 10 marketers. He has helped major companies like Amazon, Microsoft, and Google grow through innovative marketing strategies. He is passionate about sharing his expertise in marketing and driving business growth through engaging data-driven content.

On The Menu:

1. Consistency, collaborations, and trending topics drive podcast growth.

2. A/B testing thumbnails, engaging hooks, and frequent cuts increase YouTube engagement.

3. Traditional SEO remains crucial, but appearing in AI-driven queries like ChatGPT is becoming essential.

4. Use analytics to identify low-hanging fruits, optimize funnel drop-offs, and enhance channel performance.

5. High-quality, relevant content is vital for maintaining audience interest across platforms.

6. Utilize Google Trends to identify and capitalize on popular topics for content creation.

Click here for a free trial: https://bit.ly/495qC9U

Follow us on social media to hear from us more –

Facebook- https://bit.ly/3ZYLiew

Instagram- https://bit.ly/3Usdrtf

Linkedin- https://bit.ly/43pdmdU

Twitter- https://bit.ly/43qPvKX

Pinterest- https://bit.ly/3KOOa9u

Happy creating!

#NeilPatel #CrazyEgg #Outgrow #HelloBar #MarketerOfTheMonth #InfluencerMarketing #MarketingTactics #Outgrow #Podcastoftheday #MarketingPodcast #MicroInfluencers

state of the creator economy 2024

Wo steht die Social Media Marketing Branche im Jahr 2024? Wohin bewegt sich die Creator Economy? Und was sind die Trends & Veränderungen, die jede:r Marketeer, Brand Verantwortliche und Content Creator:in 2024 kennen muss?

Es ist inzwischen Tradition – Das BGB Social Media Marketing Update zu Beginn eines neuen Jahres! Zubereitet, gekocht und serviert von Social Media Marketing Expertin und Talent Managerin Ann-Katrin persönlich. In diesem Jahr widmen wir uns der Creator Economy als Ganzes: Von Marktvolumen und Werbewirkung über Umsatzzahlen und Wachstum bis Plattformen und Trends, die nicht zuletzt Auswirkung auf Unternehmenserfolge nehmen. Nach dieser Folge wisst ihr Bescheid. Versprochen. 

Jetzt die limitierten ⁠Early Bird Tickets⁠ für die Baby got Business Konferenz 2024 sichern!

Timecodes:

01:23 Throwback: Beginn & Grundlagen der Creator Economy

04:50 Marktvolumen & Zusammensetzung der Creator Economy

07:45 Sinkende Werbewirkung bei der GenZ

09:38 Einleitung zur Folge

10:04 Wie kann mein Account 2024 wachsen?

16:08 New wave of Influencers

21:49 Creator = Community = Cash?

24:07 How to work with Creators in 2024, successfully, fast

32:04 Full Focus on Community

36:00 Kommunikation wird privater

39:49 KI – Buzzword oder Realität?

42:56 Stärkere Regulierungs-Mechanismen für Influencer:innen

47:56 Revolution: Corporate & Business Influencing

Werbepartner in dieser Folge:

BCG Platinion

BCG Platinion ist die IT-Strategie-Beratung der weltweit führenden strategischen Unternehmensberatung Boston Consulting Group und sucht dafür Tech-begeisterte Spezialist:innen, die bereit sind, den Status quo zu hinterfragen! Finde mehr zu den Einstiegsmöglichkeiten bei BCG heraus: ⁠https://karriere.bcgplatinion.com/⁠

Notion

Notion ist ein vernetzter Workspace für schnelleres und besseres Arbeiten. Dein Wiki, deine Dokumente, deine Projekte, dein Second Brain. Alles an einem Ort. Und das Navigieren an diesem Ort ist dank der neuen Q&A-Funktion von Notion, einem KI-Assistenten, einfacher denn je. 

Teste Notion kostenlos: ⁠notion.com/bgb⁠

Im Video erwähnt:

⁠Early Bird Tickets für die Baby got Business Konferenz sichern!⁠

Quellen: 

⁠https://www.goldmansachs.com/intelligence/pages/the-creator-economy-could-approach-half-a-trillion-dollars-by-2027.html⁠

⁠https://www.mckinsey.com/industries/retail/our-insights/state-of-fashion⁠ 

⁠https://blog.hubspot.com/marketing/creator-economy-predictions⁠

⁠https://www.latimes.com/business/story/2023-12-03/why-tiktok-is-dangerously-good-at-making-you-spend-money⁠ 

⁠https://www.new-business.de/_rubric/detail.php?rubric=MEDIEN&nr=805652⁠

⁠https://www.businessinsider.de/gruenderszene/media/report-verraet-welche-social-media-trends-unternehmen-2024-unbedingt-kennen-sollten/⁠

⁠https://onlinemarketing.de/cases/ki-metaverse-linkedin-trends-prognosen-2024⁠

⁠https://onlinemarketing.de/cases/influencer-marketing-7-trends-unternehmen#:~:text=Sinnfluencer%20etablieren%20sich%20zunehmend%20als,auch%20f%C3%BCr%20Marken%20immer%20wichtiger.

Content Creator:innen aus der Folge:

Carmen Kroll

Niklas & David

Tim Schäcker

Lara Sophie Bothur

Hier findest du mehr über uns:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram Baby Got Business⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Impressum⁠⁠

Send in a voice message: https://podcasters.spotify.com/pod/show/babygotbusiness/message

influencer marketing: accelerating startup success through c

In this episode Eric Melchor chats with with Scott Van den Berg, founder of Influencer Capital, about influencer marketing and how startups can accelerate their success through creator equity deals.

Show Highlights:

  • 0:35 – the soft drink backed by the Victoria Secret model
  • 3:50 – what was your experience like living in Bucharest?
  • 5:23 – how my parents influenced me into entrepreneurship
  • 7:15 – my first entrepreneurial venture
  • 9:17 – why isn’t there much information on equity deals and influencers?
  • 11:17 – example of influencer deal gone wrong (Kanye West)
  • 13:55 – what is the upside brands get when doing influencer deals?
  • 17:10 – how equity deals work
  • 19:35 – what an average equity deal looks like and obligations of influencer
  • 22:20 – experience being a creator himself on LinkedIn and TikTok
  • 26:15 – the most famous brands won’t be companies, but influencers
  • 29:15 – what attractive celebrity would you set your phone’s wallpaper to?

***

CONNECT

website: www.influencercapital.nl

📬 Subscribe to the ICL newsletter

🤗 Connect on LinkedIn

***

SAY THANKS

💜 Leave a review

Find out who upcoming guests are and get my newsletter in your inbox every week, subscribe at https://innovatorscanlaugh.substack.com

Buying ad spots on large podcast ad networks sucks. We fixed that! Check out https://www.b2bpodpros.com to learn more.

Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee.

Check out our five most downloaded episodes:

From Uber and BCG to building a telehealth for pets startup with Michael Fisher

From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu